Professor Peter Clough delivered his inaugural address at Manchester Metropolitan University on Tuesday 17th May 2016.

Speaking to a “sold out” audience he spoke about the journey taken to develop the 4Cs model of Mental Toughness. Peter traced the academic roots of the model and how it integrated well with a great deal of current thinking  and , especially, how it was now breaking new ground in understanding human behaviour. Collaborations with Universities from around the globe had, to date, produced 67 peer reviewed journal articles often taking the concept into new applications.

Peter also spoke about the remarkable growth in the application of the 4Cs model and the Mental Toughness Questionnaire, the MTQ48 into staff and leadership development, into organisational development, into education – with pupil and student development and more recently in health applications. And , given the origins of the concept in the world of sport, its applications in that arena too.

A major development being linking sport to the development of those who are disadvantaged or disconnected in some way with some remarkable achievements with organisation as diverse as London Youth Rowing, MU Foundation, Career Connect etc.

For more information about Peter’s work and the MTQ48 measure (and development programmes) contact AQR at headoffice@aqr.co.uk. It is hoped that a video recording of Peter’s lecture will shortly be available.

© AQR International 2016, All rights reserved.