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The 8-factor 4Cs model of the mental toughness concept is the most widely accepted and best-evidenced format of this vitally important aspect of our personality. Operationalised by AQR International, the concept and the high-quality measure, MTQPlus, is in use in around 80 countries. In 2023 we are bringing it to its spiritual home in the USA.

The concept explains our mental responses to events, embraces resilience, positivity, grit and mindset and is a significant factor in wellbeing, performance and agility – all key for thriving in the 21st Century.

We are pleased to announce our first two partners for our journey to the USA are:

Josiah Igono – elite performance coach – and Andy Riise – mental toughness and leadership development expert.

Both are Master Trainers for the mental toughness concept, bring real depth of expertise and experience that will guide coaches, trainers and leaders in enabling their clients and staff to become the best version of themselves they can be.

It applies to and benefits everyone in any sector – corporate, education, sport, health, etc

For information about training to be a user of the concept and measure and to learn about enhancing your capability to develop others contact us.

News about Canada shortly.